What is Brain4 Group?

 
 

Brain4 Group is a company with a solid scientific base joined with a strong technological component which analyzes and identifies human behavioural information through the integration of Neuroscience, Cognitive Psychology and Behavioural Economics. Thanks to Talent Cognos platform, our company responds to business issues in the Talent and Marketing fields.

 

Tareas Cognitivas: Actividad o secuencias de actividades que permiten analizar y cuantificar los procesos de pensamiento que una persona utiliza para resolver un problema específico.

 

Games: Conjunto de juegos de base económica que permiten analizar y cuantificar las estrategias personales de los usuarios y su capacidad para relacionarse con otros usuarios dentro de una red.

 

Bio-sensores: Dispositivos destinados a registrar la actividad fisiológica de forma no invasiva.

Talent Cognos is the digital platform developed by
Brain4 Group to diagnose people's talent
through the assessment of congnitive abilities and preferences/behaviors.

The objective assessment of cognitive abilities, through Talent Cognos, allows organizations to optimize their talent management.

We diagnose the individual and collective talent with a solid scientific base to increase company performance. We are pioneers in measuring cognitive abilities as a result of the combination of science, tech and innovation.

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How can we help you?

Occupational Guidance

Individual measure of talent
Identify your abilities accurately to develop and guide your professional career effectively.

People

Recruitment
Analyze abilities according to profiles. Homogenization and objectification of candidates.

Assessment
Identify the essential abilities for boosting development and growth of the organization.

Challenge

Tell us your challenge! We are specialists solving our clients’ business challenges from Business Neuroscience.

focus programs

Measure of specific cognitive abilities
Creation of "Ad Hoc" programs in different areas:

  • Sports: Pros and amateurs athletes.
  • Healthcare: Pregnancies

Training

Increase the productivity and effectiveness of your training processes through its impact in the cognitive abilities of people.

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How does Talent Cognos assesses
cognitive abilities?

talent-cognos

Technological Platform

Access: people can connect with this digital platform in an easy and fast way.

fase experimental

Experimental Phase

Performing specifics tasks that allows the assessment of the talent in an objective way.

procesamiento cloud

Cloud Processing

Recording and storage data in cloud where are processed and analyzed afterwards.

analitica predictiva

Predictive Analytics

Obtaining of predictive info and insights to decision-making.

procesamiento cloud

Delivery/Report

Final Report. Accurate information of the talent of people according to their reference group.

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Why are we different?

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We show you your clients like you’ve never seen them before thanks to neuroscientific research.

We are able to reduce the gap between what people say and what they do afterwards through the integration of Neuroscience, Big Data and Behavioural Economics.

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How can we help you?

Media Contents

Prediction of TV programs' audience

Choice of Advertisementsaccording to effectiveness index.

Determination of "zapping points",attentional and emotional levels of a media content.

Branding / Communication

Optimization and impact of the communication:saturation of info, key messages, comprehension levels.

Determination of values/attributesstrongly associated to brands/products by our clients.

Challenge

Tell us your challenge!We are specialists solving our clients’ business challenges from Business Neuroscience perspective: effectiveness of sponsorships,retail metrics, products' development.

Product Development

Assessment and analysisof the key sensory components that have more impact on the consumers.

Decision-making analysis:purchase decisions.

Digital Environments

Neuro-Usability:leak points,emotional experience,product placement, analysis of communication.

Digital Engagement,assessment of purchase decisions and emotional variables.

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How do we know the client's responses?

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Why are we different?

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Blog

Monday February 15th, 2016
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Monday February 15th, 2016
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Contact

If you need more information about how we work or our services we'll be loved to help and give you more details personally.

 

Please contact Brain4 Group's team sending an email to info@brain4group.com