What is Brain4 Group?

Brain4 Group is a company with a solid scientific base joined with a strong technological component which analyzes and identifies human behavioural information through the integration of Neuroscience, Cognitive Psychology and Behavioural Economics. Thanks to Talent Cognos platform, our company responds to business issues in the Talent and Marketing fields.

SCIENTIFIC CORE

Brain4 Group has a first class multidisciplinary scientific team (Cognitive Neuroscience & Behavioural Economics)

TECHNOLOGICAL PLATAFORM

Talent Cognos, the Brain4 Group’s technological platform, responds to business issues from a scientific-technological perspective, measuring 36 cognitive abilities.

BUSINESS INSIGHTS

We give our clients valuable insights to optimize their decision-making processes.

B4G's Theoretical Model
Metrics

core científico

técnicas

métricas

psicofisiología

Electroencefalograma
Conductancia de la piel
Electromioagrama
Electrocardiograma

Nivel atencional
Activación
Emoción
Atención-Activación

psicología cognitiva

Test Asociación Implícita
Tareas Cognitivas

Fortaleza Asociación
Execution, Personality, Power Skills

economía del comportamiento

Juegos preferencias sociales
Network Data Discovery

Social Integration
Network: interacciones sociales

Tareas Cognitivas: Actividad o secuencias de actividades que permiten analizar y cuantificar los procesos de pensamiento que una persona utiliza para resolver un problema específico.

Games: Conjunto de juegos de base económica que permiten analizar y cuantificar las estrategias personales de los usuarios y su capacidad para relacionarse con otros usuarios dentro de una red.

Bio-sensores: Dispositivos destinados a registrar la actividad fisiológica de forma no invasiva.

Talent Cognos is the digital platform developed by
Brain4 Group to diagnose people's talent
through the assessment of congnitive abilities and preferences/behaviors.

Access

The objective assessment of cognitive abilities, through Talent Cognos, allows organizations to optimize their talent management.

We diagnose the individual and collective talent with a solid scientific base to increase company performance. We are pioneers in measuring cognitive abilities as a result of the combination of science, tech and innovation.

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How can we help you?

Individual measure of talent
Identify your abilities accurately to develop and guide your professional career effectively.

Recruitment
Analyze abilities according to profiles. Homogenization and objectification of candidates.

Assessment
Identify the essential abilities for boosting development and growth of the organization.

Tell us your challenge! We are specialists solving our clients’ business challenges from Business Neuroscience.

Measure of specific cognitive abilities
Creation of "Ad Hoc" programs in different areas:

Sports: Pros and amateurs athletes.
Healthcare: Pregnancies

Increase the productivity and effectiveness of your training processes through its impact in the cognitive abilities of people.

How does Talent Cognos assesses
cognitive abilities?

Technological Platform

Access: people can connect with this digital platform in an easy and fast way.

Experimental Phase

Performing specifics tasks that allows the assessment of the talent in an objective way.

Cloud Processing

Recording and storage data in cloud where are processed and analyzed afterwards.

Predictive Analytics

Obtaining of predictive info and insights to decision-making.

Delivery/Report

Final Report. Accurate information of the talent of people according to their reference group.

Why are we different?

We show you your clients like you’ve never seen them before thanks to neuroscientific research.

We are able to reduce the gap between what people say and what they do afterwards through the integration of Neuroscience, Big Data and Behavioural Economics.

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How can we help you?

Prediction of TV programs' audience

Choice of Advertisementsaccording to effectiveness index.

Determination of "zapping points",attentional and emotional levels of a media content.

Optimization and impact of the communication:saturation of info, key messages, comprehension levels.

Determination of values/attributesstrongly associated to brands/products by our clients.

Tell us your challenge!We are specialists solving our clients’ business challenges from Business Neuroscience perspective: effectiveness of sponsorships,retail metrics, products' development.

Assessment and analysisof the key sensory components that have more impact on the consumers.

Decision-making analysis:purchase decisions.

Neuro-Usability:leak points,emotional experience,product placement, analysis of communication.

Digital Engagement,assessment of purchase decisions and emotional variables.